Shaher El Shafei, currently Business Development and Operation Director of Allied Trading & Consultancy, the exclusive distributor of the world's International brands Nike, Springfield, Cortefiel, Toutcomptefait, Dunlop and others. El Shafei was born in Cairo- Egypt in 1980, graduated from AAST in 2001 major in Marketing and minor in Management. Shaher was selected by the president of the university to participate in the middleeast conflict resolution conference in Athens in 1999. Shaher Played professional tennis achieving highest ranking of number 2 on Egypt, also represented Egypt in many International tennis tournaments. Confounded two companies; Sports Authority limited specialized in organizing sports events as well as Skills for interior & design. He was elected member of the board of directors of Heliopolis Sporting Club under 30 years in January 2005 for 4 years.